/* ============================================================
   ROOT & RESET
   ============================================================ */
*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --bg:         #f5f2ee;
  --bg-card:    #f5f2ee;
  --bg-alt:     #ece8e1;
  --bg-deep:    #e2ddd5;
  --text:       #0e0e0e;
  --text-dim:   #3a3a3a;
  --text-muted: #7a7a7a;
  --accent:     #c84b2f;
  --accent-bg:  rgba(200, 75, 47, 0.08);
  --accent-bd:  rgba(200, 75, 47, 0.2);
  --border:     rgba(14, 14, 14, 0.12);
  --border-hi:  rgba(14, 14, 14, 0.22);

  --font-display: 'DM Serif Display', Georgia, serif;
  --font-body:    'DM Sans', system-ui, sans-serif;

  --max-w: 1100px;
  --r:     4px;
  --r-sm:  2px;
}

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.7;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img, video { display: block; max-width: 100%; }

/* ============================================================
   UTILITIES
   ============================================================ */
.container {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 28px;
}

.accent-text { color: var(--accent); }

/* ============================================================
   BUTTONS
   ============================================================ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 24px;
  border-radius: var(--r-sm);
  font-family: var(--font-body);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  text-decoration: none;
  cursor: pointer;
  transition: background 0.2s, color 0.2s, transform 0.15s, border-color 0.2s;
  border: 1px solid transparent;
  line-height: 1;
}

.btn-nav {
  background: var(--text);
  color: var(--bg);
  padding: 9px 18px;
  font-size: 12px;
}
.btn-nav:hover {
  background: var(--accent);
  transform: translateY(-1px);
}

.btn-primary {
  background: var(--text);
  color: var(--bg);
  padding: 14px 28px;
  font-size: 13px;
}
.btn-primary:hover {
  background: var(--accent);
  transform: translateY(-2px);
}

.btn-secondary {
  background: transparent;
  color: var(--text);
  border-color: var(--border-hi);
  padding: 14px 28px;
  font-size: 13px;
}
.btn-secondary:hover {
  border-color: var(--text);
  transform: translateY(-2px);
}

.btn-ghost {
  background: transparent;
  color: var(--text-dim);
  border-color: transparent;
  padding: 14px 20px;
  font-size: 13px;
  text-transform: none;
  letter-spacing: 0;
}
.btn-ghost:hover { color: var(--text); }

.btn-outline {
  background: transparent;
  color: var(--text);
  border-color: var(--border-hi);
  padding: 14px 28px;
  font-size: 13px;
}
.btn-outline:hover {
  border-color: var(--text);
}

.btn-lg {
  padding: 17px 36px;
  font-size: 14px;
}

/* ============================================================
   NAV
   ============================================================ */
#nav {
  position: fixed;
  inset: 0 0 auto;
  z-index: 200;
  transition: background 0.3s, border-color 0.3s;
  border-bottom: 1px solid transparent;
}
#nav.scrolled {
  background: rgba(245, 242, 238, 0.92);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-color: var(--border);
}

.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 28px;
  height: 64px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.nav-logo {
  font-family: var(--font-display);
  font-size: 17px;
  letter-spacing: -0.01em;
  color: var(--text);
}

/* ============================================================
   HERO
   ============================================================ */
#hero {
  position: relative;
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 120px 0 88px;
  overflow: hidden;
}

.hero-content {
  position: relative;
  z-index: 1;
}

.hero-eyebrow {
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 24px;
  opacity: 0;
  animation: fadeUp 0.6s 0.1s forwards;
}

.hero-title {
  font-family: var(--font-display);
  font-size: clamp(2.8rem, 6vw, 5rem);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--text);
  margin-bottom: 28px;
  max-width: 760px;
  opacity: 0;
  animation: fadeUp 0.6s 0.2s forwards;
}

.hero-title em {
  font-style: italic;
  color: var(--accent);
}

.hero-body {
  font-size: 18px;
  color: var(--text-dim);
  max-width: 560px;
  line-height: 1.8;
  margin-bottom: 40px;
  font-weight: 400;
  opacity: 0;
  animation: fadeUp 0.6s 0.3s forwards;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 12px;
  flex-wrap: wrap;
  opacity: 0;
  animation: fadeUp 0.6s 0.4s forwards;
}

.hero-rule {
  margin-top: 64px;
  font-size: 12px;
  color: var(--text-muted);
  letter-spacing: 0.05em;
  display: flex;
  align-items: center;
  gap: 12px;
  opacity: 0;
  animation: fadeUp 0.6s 0.6s forwards;
}

.hero-rule::before {
  content: '';
  display: block;
  width: 40px;
  height: 1px;
  background: var(--text-muted);
  flex-shrink: 0;
}

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(20px); }
  to   { opacity: 1; transform: translateY(0); }
}

/* ============================================================
   STATS BAR
   ============================================================ */
#stats-bar {
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  background: var(--bg-alt);
  padding: 48px 0;
}

.stats-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 16px;
}

.stat-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 10px;
  padding: 20px 16px;
  text-align: center;
  transition: transform 0.2s, box-shadow 0.2s;
}
.stat-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 10px 32px rgba(14, 14, 14, 0.07);
}

.stat-card-num {
  font-family: var(--font-display);
  font-size: clamp(1rem, 1.6vw, 1.5rem);
  font-weight: 400;
  color: var(--accent);
  letter-spacing: -0.02em;
  line-height: 1.1;
  white-space: nowrap;
  margin-bottom: 8px;
}

.stat-card-label {
  font-size: 13px;
  font-style: italic;
  color: var(--text-dim);
  line-height: 1.5;
  max-width: 120px;
  margin: 0 auto;
}

/* ============================================================
   SECTIONS
   ============================================================ */
.section {
  padding: 96px 0;
}

.section-alt {
  background: var(--bg-alt);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.section-kicker {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}
.section-kicker::before {
  content: '';
  display: block;
  width: 22px;
  height: 1px;
  background: var(--accent);
}

.section-headline {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.5vw, 44px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 52px;
  color: var(--text);
}

/* ============================================================
   CASE STUDIES — Editorial layout
   ============================================================ */
.case-list {
  display: flex;
  flex-direction: column;
}

.case-item {
  border-top: 1px solid var(--border);
  padding: 52px 0;
}
.case-item:last-child {
  border-bottom: 1px solid var(--border);
}

.case-header {
  margin-bottom: 36px;
}

.case-header-badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 7px 16px;
  flex-wrap: wrap;
}

.case-index {
  font-family: var(--font-display);
  font-size: 12px;
  font-style: italic;
  color: var(--text-muted);
  flex-shrink: 0;
}

.case-slash {
  font-size: 12px;
  color: var(--border-hi);
  flex-shrink: 0;
}

.case-company {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--text);
}

.case-sector {
  font-size: 12px;
  color: var(--text-muted);
}

.case-body {
  display: grid;
  grid-template-columns: 260px 1fr;
  gap: 48px;
  align-items: start;
}

.case-left {
  background: var(--text);
  border-radius: 10px;
  padding: 28px 24px;
  align-self: start;
}

.case-stat {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2.2vw, 2rem);
  font-weight: 400;
  color: var(--bg);
  letter-spacing: -0.02em;
  line-height: 1.1;
  white-space: nowrap;
  margin-bottom: 10px;
}

.case-stat-label {
  font-size: 12px;
  color: rgba(245, 242, 238, 0.65);
  line-height: 1.55;
  margin-bottom: 20px;
}

.case-left .tag {
  background: rgba(245, 242, 238, 0.1);
  color: rgba(245, 242, 238, 0.55);
}

/* ---- Headline accent (shared pattern) ---- */
#projects .section-headline em {
  font-style: italic;
  color: var(--accent);
}

/* ---- Case sub-sections: Problem / Built / Outcome ---- */
.case-section {
  padding: 20px 0;
  border-bottom: 1px solid var(--border);
}
.case-section:last-child {
  border-bottom: none;
  padding-bottom: 0;
}

.case-section-kicker {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 14px;
  display: inline-flex;
  align-items: center;
  padding: 5px 13px;
  border-radius: 6px;
}

.case-section--problem .case-section-kicker {
  background: #f0e4d0;
  color: #7a4520;
}
.case-section--built .case-section-kicker {
  background: #dde5ef;
  color: #263f5c;
}

.case-section-text {
  font-size: 15px;
  color: var(--text-dim);
  line-height: 1.8;
}

/* Outcome — consistent with other sections, no box */
.case-section--outcome {
  background: transparent;
  border: none;
  border-radius: 0;
  padding: 20px 0 0;
  margin-top: 0;
}
.case-section--outcome .case-section-kicker {
  background: rgba(200, 75, 47, 0.1);
  color: var(--accent);
}

/* Keyword emphasis — bold italic warm brown */
.kw {
  font-style: italic;
  font-weight: 700;
  color: #7a4520;
}

.case-result {
  font-size: 15px;
  font-weight: 500;
  color: var(--text);
  line-height: 1.65;
  margin-bottom: 0;
}

/* Client quote — dark band, inverted */
.case-quote {
  background: var(--text);
  border-radius: var(--r);
  padding: 22px 26px;
  margin-top: 20px;
  font-family: var(--font-display);
  font-size: 17px;
  font-style: italic;
  color: var(--bg);
  line-height: 1.6;
}
.case-quote cite {
  display: block;
  font-family: var(--font-body);
  font-size: 11px;
  font-style: normal;
  color: rgba(245, 242, 238, 0.45);
  letter-spacing: 0.05em;
  margin-top: 14px;
  padding-top: 14px;
  border-top: 1px solid rgba(245, 242, 238, 0.1);
}

.tag-row {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
}

.tag {
  font-size: 11px;
  font-weight: 400;
  color: var(--text-muted);
  background: var(--bg-deep);
  border: none;
  padding: 4px 10px;
  border-radius: 2px;
  letter-spacing: 0.02em;
}

/* ============================================================
   DEMO GRID
   ============================================================ */
.demo-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}

.demo-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: var(--r);
  overflow: hidden;
  transition: transform 0.2s, box-shadow 0.2s;
  display: flex;
  flex-direction: column;
}
.demo-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 12px 40px rgba(14, 14, 14, 0.07);
}

.demo-media {
  position: relative;
  width: 100%;
  height: 0;
  padding-bottom: 56.25%;
  background: var(--bg-alt);
  overflow: hidden;
  flex-shrink: 0;
}
.demo-media iframe {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  height: 100%;
  border: 0;
}

.demo-icon-block {
  aspect-ratio: 16 / 9;
  background: var(--bg-alt);
  display: flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  border-bottom: 1px solid var(--border);
}
.demo-icon { font-size: 44px; }

.demo-body {
  padding: 22px 26px 26px;
  flex: 1;
}

.demo-title {
  font-family: var(--font-display);
  font-size: 16px;
  font-weight: 400;
  letter-spacing: -0.01em;
  margin-bottom: 8px;
  line-height: 1.3;
  color: var(--text);
}

.demo-desc {
  font-size: 13px;
  color: var(--text-dim);
  line-height: 1.7;
  margin-bottom: 14px;
}

/* ============================================================
   HOW I WORK
   ============================================================ */
#process .section-headline em {
  font-style: italic;
  color: var(--accent);
}

#demos .section-headline em {
  font-style: italic;
  color: var(--accent);
}

.steps {
  display: flex;
  align-items: stretch;
  gap: 0;
  border: none;
  overflow: visible;
  border-top: 1px solid var(--border-hi);
}

.step {
  flex: 1;
  background: transparent;
  border-right: none;
  border-left: 1px solid var(--border);
  padding: 44px 36px 52px;
  position: relative;
  overflow: hidden;
  transition: background 0.35s ease;
}
.step:first-child { border-left: none; }

/* Ghost watermark number — texture without noise */
.step::after {
  content: attr(data-num);
  position: absolute;
  bottom: -24px;
  right: -6px;
  font-family: var(--font-display);
  font-size: 160px;
  font-weight: 400;
  color: var(--accent);
  opacity: 0.055;
  line-height: 1;
  pointer-events: none;
  user-select: none;
  letter-spacing: -0.04em;
}

.step:hover { background: rgba(200, 75, 47, 0.025); }

.step-num {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 32px;
  display: flex;
  align-items: center;
  gap: 10px;
}
.step-num::after {
  content: '';
  display: block;
  width: 28px;
  height: 1px;
  background: var(--accent);
  opacity: 0.4;
}

.step-title {
  font-family: var(--font-display);
  font-size: 22px;
  font-style: italic;
  font-weight: 400;
  margin-bottom: 16px;
  line-height: 1.25;
  color: var(--text);
  letter-spacing: -0.01em;
}

.step-body {
  font-size: 14px;
  color: var(--text-dim);
  line-height: 1.85;
}

.step-arrow { display: none; }

/* ============================================================
   TESTIMONIALS
   ============================================================ */
.quotes-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}

.quote-card {
  background: var(--bg-card);
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 30px;
  transition: transform 0.2s, box-shadow 0.2s;
  display: flex;
  flex-direction: column;
}
.quote-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 14px 44px rgba(14, 14, 14, 0.08);
}

.quote-icon {
  margin-bottom: 22px;
  flex-shrink: 0;
}

.quote-text {
  font-family: var(--font-display);
  font-size: 17px;
  font-weight: 400;
  font-style: italic;
  line-height: 1.55;
  color: var(--text);
  flex: 1;
  margin-bottom: 22px;
}

.quote-attr {
  border-top: 1px solid var(--border);
  padding-top: 16px;
  display: flex;
  flex-direction: column;
  gap: 3px;
}

.quote-name {
  font-size: 13px;
  font-weight: 600;
  color: var(--text);
  letter-spacing: 0.01em;
}

.quote-role {
  font-size: 12px;
  color: var(--text-dim);
}

.quote-company {
  font-size: 11px;
  color: var(--accent);
  letter-spacing: 0.04em;
  font-weight: 500;
}


/* ============================================================
   FOOTER CTA
   ============================================================ */
.footer-section {
  position: relative;
  border-top: 1px solid var(--border);
  text-align: center;
  overflow: hidden;
  background: var(--text);
}

.footer-inner {
  position: relative;
  z-index: 1;
  max-width: 700px;
}

.footer-section .section-kicker {
  color: rgba(200, 75, 47, 0.85);
}
.footer-section .section-kicker::before {
  background: rgba(200, 75, 47, 0.85);
}

.footer-headline {
  font-family: var(--font-display);
  font-size: clamp(32px, 5vw, 52px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.15;
  margin-bottom: 20px;
  color: var(--bg);
}

.footer-sub {
  font-size: 16px;
  color: rgba(245, 242, 238, 0.65);
  line-height: 1.75;
  margin-bottom: 44px;
  font-weight: 400;
}

.footer-ctas {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 14px;
  flex-wrap: wrap;
  margin-bottom: 36px;
}

.footer-section .btn-primary {
  background: var(--bg);
  color: var(--text);
}
.footer-section .btn-primary:hover {
  background: var(--accent);
  color: var(--bg);
}

.footer-section .btn-outline {
  border-color: rgba(245, 242, 238, 0.25);
  color: rgba(245, 242, 238, 0.75);
}
.footer-section .btn-outline:hover {
  border-color: rgba(245, 242, 238, 0.6);
  color: var(--bg);
}

.footer-links {
  margin-bottom: 48px;
}

.footer-link {
  font-size: 13px;
  color: rgba(245, 242, 238, 0.45);
  text-decoration: none;
  letter-spacing: 0.03em;
  transition: color 0.2s;
}
.footer-link:hover { color: var(--bg); }

.footer-brand {
  border-top: 1px solid rgba(245, 242, 238, 0.1);
  padding-top: 24px;
  font-family: var(--font-body);
  font-size: 12px;
  color: rgba(245, 242, 238, 0.3);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

/* ============================================================
   SCROLL REVEAL
   ============================================================ */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.6s ease, transform 0.6s ease;
}
.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 980px) {
  .stats-grid {
    grid-template-columns: repeat(3, 1fr);
  }
  .stats-grid .stat-card:last-child {
    grid-column: 2;
  }

  .steps {
    flex-direction: column;
    border-top: none;
    gap: 0;
  }
  .step {
    border-left: none;
    border-top: 1px solid var(--border);
    padding: 36px 28px 44px;
  }
  .step:first-child { border-top: 1px solid var(--border); }

  .quotes-grid {
    grid-template-columns: 1fr 1fr;
    gap: 16px;
  }
  .quotes-grid .quote-card:last-child {
    grid-column: 1 / -1;
  }

}

@media (max-width: 720px) {
  .section { padding: 72px 0; }

  .stats-grid {
    grid-template-columns: repeat(2, 1fr);
  }
  .stats-grid .stat-card:last-child {
    grid-column: 1 / -1;
  }

  .hero-title {
    font-size: clamp(28px, 7vw, 44px);
  }

  .demo-grid { grid-template-columns: 1fr; }

  .case-body {
    grid-template-columns: 1fr;
    gap: 32px;
  }

  .quotes-grid { grid-template-columns: 1fr; }
}

@media (max-width: 480px) {
  .hero-actions { flex-direction: column; align-items: flex-start; }
  .btn-ghost { padding-left: 0; }

  .footer-ctas {
    flex-direction: column;
    align-items: stretch;
  }
  .btn-lg, .btn-outline {
    justify-content: center;
    text-align: center;
  }
}